From Human to Human: Thinking Beyond B2B and B2C Marketing

What can I say, I love Uberflip!

It’s an application I used fairly heavily at my last position and I’ve come to love it’s functionality and it’s commitment to accurately recording metrics in the content experience space.

Heck, I even went to their conference last year!

That’s why I was honored to be chosen to write an article for their blog just last week. I’ve included a snippet below but you can check out the article in it’s entirety here.

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From Human to Human: Thinking Beyond B2B and B2C Marketing

 

Conventional wisdom about B2B marketing presumed it was a separate category from B2C efforts. We are seeing more and more that just isn’t the case. Earlier this year I worked as a content strategist for a test and measurement equipment procurement company. I was tasked with positioning this B2B company as a leader in its respective industry. In marketing, terms like “thought leader” and “innovator” get tossed around a lot, but one of my goals was to leverage these brand personality traits to change our prospects’ perception regarding our current, stodgy image. READ ON

Outsourcin’

So I have a confession to make.

About two years ago, I made a promise to myself that I would update this blog fairly regularly. Why? Because the Internet is paved with blogs that have started strong and died off. I’ve been logging my exploits online since 2001, but that has been really in three categories.

2001-2002 – Writing for online Livejournal groups.

2003-2006 – Writing about my fish out of water collegiate exploits while balancing the task of being a resident advisor.

2009-Present – Chasing my dreams in show business/creative project ‘encourager’ guy.

I told myself weekly would a good posting clip. That alone as been hard. And yes, the many meme posts I make aren’t necessarily difficult (even though, they get the most views, likes, and shares). So every Monday I would make a brand new post.

And by the way, it’s way cool to say “Check out Flobito.com. New content every Monday.”

So far things have been good. I almost never actually write these things on Monday however, opting to use the scheduling feature. Now that brings me to today’s topic:

If you’re like me scheduling in advance and outsourcing things you just don’t have the time for is the way of the future.

Yeah, I’m sure you’ve read the 4-hour work week, but I’m going beyond that. Not to brag, but I am officially a Comedian/MobileDJ/Writer/Master of Ceremonies/Comic Book Publisher/Content Strategist/Brand Manager/Podcaster/Middle Distance Runner/Blogger. There’s no way anyone can do so many things equally all of the time. Those that say they do are obviously lying to you. Some days they only way I can make progress on anything is to either outsource or to schedule (time-shift). Take my October for example.

 

  • Wrote some jokes for comedy (on my own)
  • Instead of signing up for a regular 5K, I did a “virtual” one so I could run on my terms (time shift)
  • I scheduled my October blogs and recorded my podcast in advance (schedule, time-shift)
  • Got my finished comic book back from the artist and then the printer (outsource)

That left more time for me to do the things I love. While some would argue that you’re stretching yourself thin, I say that it is fine as long as you take the time to quality check the results you’ve outsourced and/or time-shifted. This does take time, but not as much as spinning all of the plates by yourself….while juggling….chainsaws.

 

Just a thought. How has time-shifting and outsourcing worked for you?

 

Views from The Six #UFX2016

Hey everyone!

Flobo here and I just came back from my first ever trip to Canada! It’s funny to think I’ve never been to Canada before, judging how many people cross that border every day and (perhaps culturally) there’s a large Caribbean community that lives out there.

I went there to attend the inaugural Uberflip Experience. I actually use Uberflip at my #dayjob, so it was the perfect environment to learn more about a program (SaaS) I actually love and use! Here’s some pics from my time in the Great White North!

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Perhaps I should have ordered my coffee “U.S. Sized”

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Obligatory Airline Wing Shot.

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In a lot of ways, Toronto reminds me of New York City a bit. An “old city” jockeying with newer development. I kept referring to Toronto has an “Earth-2 NYC.”

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I’m sure that’s going to be a condo in a couple of years, so I took the pic now with the intent to compare.

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Breakfast time at a place called “Flo’s Cafe.” A greasy spoon with a name after my own heart. Sunrise in the city!

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The Uberflip Experience was fascinating. The whole shebang happened at Victoria University at the grounds of the University of Toronto.

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The reason I booked my ticket was the chance to meet/network with Uberflip’s Hana Abaza. That didn’t happen, but she did offer content insights that I can take home to the #dayjob

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The cafeteria area looked a lot like Hogwarts. You know, if Hogwarts had a dash of pink. #Oldschoolwindows

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You better follow those traffic rules or else!

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You know you’re at a conference when you even give the Fitbit a workout!

The Da Vinci Code: Ten Years Later

 

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Originally posted over at Creators.co

 

As someone who read Inferno, I’m interested to see the movie version. I realized however that this week is the ten year anniversary of the first film in the Robert Langdon series, The Da Vinci Code. When it was released back in 2006, it was a nothing short of a global phenomenon. This was due to the massive controversy surrounding the source material: A novel that had its fair share of critics.

 

The book’s plot centered on a centuries-long cover up involving an alleged descendants of Jesus Christ. Needless to say, the Catholic Church itself wasn’t too jazzed about novel when it was released and the world was waiting to see how the film was going to handle such a delicate subject.

 

What we got was a straight up adventure film that contained car chases, puzzles, and a race against time. It was an excellent entry into the oft-forgotten genre but not nearly as iconoclastic as people made it out to be.

 

What was most interesting about The Da Vinci Code film (at least in my opinion) was the marketing surrounding its release. There was one of the first instances of a major motion picture offering a ‘Web Quest’ where folks had to solve puzzles online to win a prize. There was also an array of alternate web addresses led to different aspects of the movie. The (now defunct) URL SoDarkTheConOfMan.com was one I could think of off the top of my head. It really made the idea of solving a case of that magnitude fun. This sort of thing gets seen as old school or passé now but back then, it was pretty ingenious.

This week, I think I’m going to fire up the ol’ DVD player and check out Robert Langdon’s most epic adventure. What about you? Sound off in the comments below.

What I Learned from #McDonalds and #Wrassleroos

Hey everybody!

You know, I feel people have been trying to describe my generation its motivations forever. While I consider myself Generation Y (The last analog generation while carrying the torch for the first digital one), I’ve been repeatedly told that I am a “millennial.” While I’m still not sure what that means, I have been reading up on the subject and usually boils down to these three things: Rejection of extravagance, reluctance to commit to “grown up” things, and a revisionist approach to the American Dream due to a commitment to an entrepreneurial endeavors. Say what you want about the first two (and yes, I am aware of the #RichKidsOfInstagram and #TheGreenTeam, I can say that I’m all about the third.

I am an entrepreneur.

Sure, I’m at the point that expenses are outweighing revenues, (It happens to companies many times my size) but I’m committed to making that work for me. A couple of months ago, I went into detail into the many jobs that I have, demonstrating that I’m fully entrenched in the “gig economy.”

But quite frankly, all of those jobs were killing me.

Forget the whole loss of productivity, I had my hand in so many projects operating so many “different parts of the brain” that the whole thing became exhausting. Spinning wheel metaphor aside, I always felt like I was behind the ball. Enter McDonalds:

High-tech burger Ops

High-tech burger Ops

Ah yes. As a poor kid and an even poorer college student, it was safe to say that McDonalds saved my life on a number of instances. It was a beacon of light that destroyed the shadow of hunger. There’s something comforting in realizing that no matter how hard things were financially, if you had $3 in your pocket you wouldn’t go  hungry. Mickey D’s was an American Institution, so much so you could at one point get two apple pies for a buck!

But Millennials had to go and ruin it.

Let me (facetiously) explain. People of my age had a growing consciousness about their food. They needed to know where things came from, if the food was sustainable and how it was going to impact our collective health. Soon, it was “uncool” to go to McDonalds.The symbol of the Golden Arches itself became a symbol of poor health. Being seen with a bag with a yellow M on it was the mark of shame that only people who “didn’t care” would be caught dead with and…

…where was I? Oh yeah…

McDonald’s tried to counteract this by appealing to everybody. Hey, people like chicken wings? Mighty Wings it is! People like Starbucks? Bring on the McCafe! The menu was bloated and with it came longer wait times. Customer appreciation plummeted and sales were in the toilet. After a protracted debate with franchise operators, McDonald’s pared down the menu and brought a new emphasis on improving the quality of their food. The new outlook wasn’t perfect, but the company had to focus on what was important to them, or what “brought them to the dance.” Nobody wanted complex espresso drinks and chicken wings from a burger joint. They wanted classic Grimace.

"You know that's right!" -G

“You know that’s right!” -G

Here’s a different but similar example, take Wrassleroos:

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Wrassleroos is a company that makes professional-wrestling themed underwear. Seriously. Check out their website. I’ll wait.

Unlike a great American hamburger, the concept behind Wrassleroos was niche to begin. While I want to believe everyone is a wrestling fan, I fear that’s not quite accurate. The line started simple enough, featuring underwear with references to some of the biggest stars of the sport. There was soon a desire to create multiple designs for more and more individual wrestlers and soon, the offerings had increased so much it was putting a strain on the manufacturing process. This situation is more closely tied to the woes of scalability, but the end result was the same: Too many offerings. Not enough focus.

Wrassleroos, like McDonald’s, took a hard look at their menu decided to focus on the products that was most beneficial to them. I guess my point through off of this is to say if I consider myself a walking business, that I had to do the same.

Some pruning never hurt anybody.

There’s advantages to every job and responsibility I do. Though you want to give everything 100 percent, that’s just not possible. I had to lay out all of my jobs and decide which was the one that 1) kept the lights on 2) kept me fulfilled and 3) able to expand upon (there’s that scalability thing again). Simply put, after doing that it was easy to see some jobs not making the cut.

I’ll probably have to brown bag lunch a couple more times a week, but the idea is that with the room to focus on the two or three things/businesses I feel will have the most value, the quality of work will sure to improve.

 

And when it does, I’ll be eating a Quarter Pounder with nothing on but my Simply Ravishing Wrassleroos on.

2015 In Review #Moviepilot #SDCC #Standup

From Coredinations.com

From Coredinations.com

2015 has come and gone. It was the roughest, toughest, most exhausting, difficult, beautiful, amazing, glorious year ever. I was looking through my photos for the year and I realized I’ve been through a lot. Though I battled unemployment for a long spell during the summer, a lot of great things happened that have been simply amazing.

 

I got the chance to achieve my dream of running a panel at both Stan Lee’s Comikaze and San Diego Comic Con

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I got the chance to meet my favorite comic book artist, Shawn Martinbrough

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I finally got my comic book SILVERSTREEK off the ground and also had the opportunity to have a full fledged comic book signing thanks to Villainous Lair Comics.

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On the comedy front, not only did I get to perform in my own showcase in December called “All That You Deserve”

Who's that sexy guy second from the right?

Who’s that sexy guy second from the right?

I’ve brought jokes to San Diego Comic Con, wore a dress for a Breast Cancer awareness comedy show called Dress 4 Breats, and performed in my hometown of NYC at The Stand

Got to do standup for the first time in NYC

Got to do standup for the first time in NYC

As a digital brand manager, I finished up my work with FOX and brought the cultural event BritWeek to the forefront in the Los Angeles Area. Currently, I’m working with a test and measurement equipment rental company in SoCal.

With the help of Moviepilot, I had the chance to have some pretty cool experiences. For example I was included in the press junket for The Transporter Refueled.

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Check out the VIDEO I was featured in!

And even though my last novel came out December 2014, the official marketing push was definitely  all up in 2015:

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And storytelling, comedy and hustling all came to a head with the advent of “Ringside Comedy,” a monthly comedy show the features heavy hitter in stand up and a couple of first timers who know how to have a good time. #DeathToBringer shows, so we reinvented the Pro-Am!

Tickets please!

Tickets please!

 

It’s funny. While these things were happening, I never noticed these things were happening, you know? Almost on a daily basis I battle “failure,” or at least the feelings thereof. I guess I never took the time to look back down the hill to see how far I’ve come. I could only imagine the hills you all have climbed in your lives.